Workshop Butler
Designing an event system management product for trainers, brands, and training companies.
Overview

Workshop Butler is an event management tool for trainers, brands and training companies. It provides all kinds of integrations and automation that reduce the hustle around organizing an event, like mail automation, prices and fee calculations, website updates, and statistics.
Role & Duration

UI/UX Designer | Workshop Butler
Research, Information Architecture, Interaction, Visual design & testing

Team: 4 people
Oct 2015 - Oct 2017

About
Event hosting has a set of multiple things to be done before and after the event itself, like promoting an event, tracking bookings, sharing materials with attendees, gathering follow-ups, updating websites, generating certificates. All these things are time consuming but good thing about it that they could be automated.
The challenge
Create a solution that ease event hosting to save preparation and organization time for trainers.
User types
Trainer
Trainers host their own personal trainings, separately from brands. That allows them earn more but requires more hustle.

Brand
Brands host events for trainers and provide trainer's certification with their brand specialization. They help trainers organize and promote events.
Training Company
Training Companies host events for trainers and provide trainer's certification with their several brand specializations. They help trainers organize and promote events.
Trainer's tasks:
• Creating an event, so attendees can register to the event and purchase tickets
• Promoting event
• Tracking payments and bookings
• Sending pre-event instructions
• Sending post-event materials
• Creating and sending certificates
• Sending post-event materials
• Sending follow-up and promotional emails
Brand's tasks:
• Regestring trainers
• Organizing certification for trainers
• Promoting trainer's events
• Tracking events performed by trainers
• Tracking fee payments from trainers
• Analyze results and statistics
Training company's tasks:
• Regestring trainers
• Organizing certification for trainers
• Promoting trainer's events
• Tracking events performed by trainers
• Tracking fee payments from trainers
• Analyze results and statistics
The solution
As a result was build a platform that allows managing events for trainers and managing trainers for brands and training companies with sets of automation tools.
Event dashboard
Dashboard designed the way that it guides trainers of all the things that need to be done to run successful event
Personal space
Displaying information about trainer achievements that can be grabbed for external use.
Statistics
Displaying relative information about trainer event managing and sales performance on different user group levels.
Event registration
Generated event page can be implemented into client website and display all required information about trainer and event with ability to finish registration for the event.
Landing Pages
Creating targeted landing pages for targeted user groups.